Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management
نویسندگان
چکیده
منابع مشابه
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Personal health information (PHI) is increasingly becoming a critical component of personalized healthcare. However, investment in PHI capabilities may be severely undermined if consumers are unwilling to share PHI. While consumers are concerned about potential compromise of PHI, they also value the personalization benefits of PHI use. In light of the limited understanding of this tension, this...
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2016
ISSN: 0747-5632
DOI: 10.1016/j.chb.2015.11.013